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Brain Boosters ? Accepted in the Workplace?
Cognitive enhancement drugs such as Ritalin are routinely used in an “off label” manner by students, doctors and other professionals to increase memory and concentration. And while the use of any...
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Guest Post: Nationwide – On Whose Side?
by Kevin Horne Several iconic brands of note such as Heinz and Bumble Bee have recently revived once-memorable taglines, for nostalgic purposes or maybe because the newer ones weren’t any good. Among...
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Coca-Cola’s New PlantBottle?
As the principal of a design firm with package design as a core competency, these are exciting times. We are seeing greater sustainable packaging innovations and they’re coming at a faster clip these...
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Coca-Cola’s New PlantBottle?
As the principal of a design firm with package design as a core competency, these are exciting times. We are seeing greater sustainable packaging innovations and they’re coming at a faster clip these...
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Forget Audience Segmentation – Segment by Conversation!
Back in December of 2007 Forrester published a method for creating a Social Media Strategy called the POST Method. It was revolutionary at the time because as most who marketers were beginning to...
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The Best Brainstorming:?Nine Ways To Be A Great Participant
The best, most productive, brainstorming session has three key things going for it: (a) the right people, in (b) the right place, using (c) the right process. Letter (a) “the right people” is the most...
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‘Content Nation’– Marketers, Are You Ready For Feedback?
Last week I was attending the Blog World Expo where Rob Key, CEO of Converseon, shared an example of how General Motors launched a contest for audience-created videos of their Chevy Tahoe. Then I read...
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Going For Growth?In China
Charged with finding new markets for growth, many Western marketers are eyeing China’s rising middle class and terrific GDP numbers. And while getting Western products and services into the Chinese...
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Going For Growth?In China
Charged with finding new markets for growth, many Western marketers are eyeing China’s rising middle class and terrific GDP numbers. And while getting Western products and services into the Chinese...
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Restaurants Are Obvious Choice To Engage In Social Media
Lately, it seems much of my attention has been turned toward restaurants and their use of social media for marketing. Just the other day, my friend Mary McKnight and I were discussing the matter and...
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Guest Post: How One Savvy Nonprofit Is Leveraging Social Media (Even During...
by Adam Boyden According to the Chronicle of Philanthropy, donations are down 9% this year, causing non-profit organizations to cut critical programs; some organizations are even in jeopardy of...
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Disperse the Jargon Cloud
An executive in a technology/marketing company recently asked me to review some copy for new marketing pieces that are supposed to explain the company’s offerings to prospective customers. It’s a good...
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New Markets: Too Late For Green Technology?
In a quest to grow revenues, marketers are often charged with discovering and branching into new markets. And while the “green economy” sure looks promising, Western companies are discovering that...
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Where Is Cause Marketing Heading In 2010?
In a recent Advertising Age article, Mike Swenson says that cause marketing is becoming a mature marketing option. Even when marketing budgets were tighter in 2009, we saw even more cause marketing...
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MarketingProfs B2B Ramp Up: Making Your Website Sticky For The Future
According to Bob Knorpp, president, Cool Beans Group, “the essential rule about writing a company’s website content is this: It’s not about the past, it’s about the future.” Have you thought about your...
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Free Webinar: Mapping Social Media to B2B Sales
In a story in MarketingProfs this week, Claire Coyne asks How Can You Map Social Media to B2B Sales? As it happens, that question also maps nicely to this Thursday’s free webinar on integrating social...
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5 Not-So-Obvious Ways to Inspire ‘Web Celebs’ to Back Your Brand
This post is a guest post by Sam Rosen, CEO of ThoughtLead. On Tuesday, July 6, my company is putting on “the shortest marketing conference ever.” It’s called the Influencer Project, and it features...
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SocialTech 2010: 6 Ways to Generate and Nurture More Leads on Twitter
Now more than ever, lead generation for the complex sale is a long process of developing relationships with your prospects. Gone are the days of just getting names and making calls. Since Twitter is a...
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Content Rules: One Key Element That Can Set Your Content Apart
One of the key messages of Content Rules—the book I’m writing with C.C. Chapman, to be published by Wiley this December—is that creating content as a cornerstone of your marketing offers your...
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5 Reasons to Attend #TechChat with Guy Kawasaki
We’re thrilled to announce the launch of #TechChat, the first and only Twitter chat about social media marketing for the high-tech industry. Starting August 17th, join hosts @MarketingProfs and...
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